The world's inboxes are crammed with e-mails containing jokes, pictures, movies, tests or games and which are sent to millions of people within a few hours. They're not just the preserve of skilled hobbyists, they are increasingly part of advertisers' strategies to create so-called "viral" campaigns. What is it about the best e-mails which makes them so compelling?
1. They must be funny. And, for some reason, it's a fairly coarse sort of humour which does best.
Overall, its not a bad little article, and some of it does ring true to my mind. But it finishes up with;-
10. Ignore points one to nine - Brown says finding the right e-mail which will go round the world depends on having the X-factor, something novel which will grab people's attention and distract them long enough from their work.
and if you ain't got the 'x-factor', your lovingly-crafted email may well end up in the trash can!